Allegra Novick, a born and raised New Yorker, has been immersed in the fashion and beauty industries from a young age. She got her professional start in the beauty closet at Glamour magazine. After graduating from Trinity College, she honed her PR skills at two of NYC’s top agencies, where she specialized in the beauty and wellness sectors. After developing a keen interest in the natural beauty space, she transitioned to an in-house role at a top luxury natural skincare brand. In her new position, she led public relations & communications, VIP relations and experiential marketing while working for a pioneer in the clean beauty movement.

Fast forward a few years, and Allegra identified a niche in the ever-changing public relations landscape whereby many brands were either unhappy with their current agency or looking for a more intimate, hands-on relationship. Allegra’s unique work experiences, coupled with her passion for the wellness and clean movements, provide her with the expertise and drive to increase a brand’s visibility, cultivate their relationships and, most importantly, generate meaningful results.

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